Fiat Brand North America and Vans to partner at the 2014 Vans World Cup of Surfing on Sunset Beach, Hawaii
Now through Dec. 6, consumer who guesses the exact number of Vans shoes inside a Fiat 500L will receive a Mark Richards custom shaped surfboard, in addition to Vans for one year (12 pairs of shoes)

Mark Richards won the first contest at Sunset Beach 40 years ago.

“We are truly excited to expand our partnership with Vans in various events across the country,” said Jason Stoicevich, Head of Fiat Brand North America, Chrysler Group LLC. “Similarly to Vans, our customers celebrate fun, personality and doing what they love. The Fiat brand enables self-expression, and we look forward to discovering new ways to further collaborate with Vans.”

In addition, the Fiat 500L Vans design concept car that debuted during this summer’s 2014 Vans US Open of Surfing in Huntington Beach will appear on the floor of the Los Angeles Auto Show from Nov. 19 through Nov. 30. The Fiat 500L Vans design concept car echoes Vans original high-top shoe, the Sk8-Hi, including vintage palm-patterned canvas, Vans logo stickers on the instrument panel and Vans Waffle Sole on the pedals and in storage bins. On the exterior, the roof displays the iconic Vans Checkerboard pattern, while the step pad, cladding and grille texture are accented with the Waffle Sole design. Other unique features include a two-tone body color paint scheme, 18-inch matte black wheels and a roof rack with a basket and a double-decker surfboard carrier.

The Fiat brand first partnered with Vans in July 2013 during the Vans US Open of Surfing in Huntington Beach and continued the alliance during the 2014 event.