Fiskars announces plans to sell its Brunton business to Fenix Outdoor AB of Sweden. Terms were not disclosed. In a statement, Fiskars, which is based in Finland, said it plans to focus on its Gerber brand in its US-based Outdoor operations.
The Brunton transaction will not have a material impact on Fiskars' net sales or operating profit for 2009.
In line with its strategy, Fiskars said it “wants to focus on clearly defined business areas and premium brands in these areas, and Brunton's portfolio of backpacking and camping products does not represent a core business for the company.”
Brunton is based in Riverton, Wyoming and had sales of under €10 million ($14.6 mm) in 2008. It currently employs some 40 people.
Following the divestment, Fiskars' Outdoor business area will comprise the Gerber, Silva, and Buster brands and concentrate on multi-tools, knives, compasses, mobile lighting, pedometers, and aluminum boats. Outdoor recorded net sales of €145 million ($207.9 mm) in 2008, when it employed approximately 700 people (including Brunton sales and personnel).
