Feelfree Kayak is continuing building a sales force for the specialty and outdoor dealer channel and has added Erik Steinour as the company's Mid-Atlantic sales representative. Erik will work with dealers in Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Virginia and Washington, DC.

Eric brings his contacts and background in the outdoor industry from number of winter product lines and is excited to add Feelfree Kayaks and Waterproof Gear to complement his array. “We’re delighted to have him on board and are confident he’ll work great with specialty retailers” said Rod Richards, National Brand Manager.