Vinted, the second-hand fashion platform based in Vilnius, Lithuania, reported sales of €1.1 billion ($1.28 billion) in 2025, a 38 percent year-over-year surge.

The platform’s gross merchandise value (GMV) totaled €10.8 billion, up 47 percent year-over-year.

Vinted said in a media statement, “Focused on its mission to make second-hand the first choice worldwide, in 2025, the group continued scaling its proven marketplace model in an ecosystem of vertically integrated shipping and payment infrastructure. In 2025, the investment pace increased, while Vinted maintained a relentless focus on cost efficiency and a disciplined approach to expansion. This led to fast growth of the marketplace, and advances in shipping and payments that lay a foundation for long-term value creation and efficiency.”

Vinted reported adjusted EBITDA of €151 million in the year, down 5 percent year-on-year, and net profit of €62 million, declining 19 percent year-on-year. Profits were lower as Vinted invested to grow the German market, expanded Vinted Marketplace categories, expanded Vinted Go’s carrier services to Portugal and Spain, and introduced Vinted Pay’s wallet. Free cash flow was €137 million, up 36 percent from 2024.

Highlights of the year include:

  • Core fashion continued to strengthen, with strong performance in women’s and kids’ clothing, while the company expanded into more consumer-goods categories, including sports and collectibles.
  • Vinted successfully turned around its performance in Germany while launching in Latvia, Estonia, and Slovenia.
  • Vinted Go, the company’s in-house carrier service, launched in Spain and Portugal and opened a new sortation center in France to support growing parcel volume. Vinted Go also began testing additional uses for its logistics infrastructure, including delivery services for external clients. Vinted Go Carrier operates in five markets: Belgium, France, the Netherlands, Portugal, and Spain.
  • Vinted Pay began onboarding customers onto its wallet solution. Over time, the company expects to reduce payment-related costs and dependencies.

Thomas Plantenga, CEO of Vinted, said, “To make second-hand first choice, we know what we need to do — we need to be the most cost-efficient, be the most reliable and easy to use. Therefore, we need to build an ecosystem for C2C second-hand trade that maximizes value to members at the lowest possible cost. We do this by investing in technology to have a long-term, scalable impact. That’s why you see us improving our product, investing in safety and member support, while strengthening the rails that power the marketplace: shipping and payments.

“When we do this well, sellers sell their items more quickly, buyers find what they want more easily and at the best price, all while delivery and payment happen seamlessly and reliably. When this happens, the value compounds as the marketplace gets meaningfully better with each additional member. In 2025, this happened across every growth vector we have, which resulted in strong growth and, more importantly, a more efficient and stronger foundation that will drive the future consumption shift from new to second-hand.”

 Image courtesy Vinted