Far Bank Enterprises, a leader in the fly fishing industry, hired Tag Kleiner as its new vice president of marketing for Sage, Redington, and RIO Products.
Kleiner joins Far Bank after 10 years as the global director of marketing at Smith Optics.
“It wasn’t an easy decision to leave the family at Smith, but I felt like this was a great opportunity to join passionate brands that have tremendous growth potential,” says Kleiner. “I’m really looking forward to joining the team at Far Bank and using my experience and enthusiasm for fly fishing to build upon their momentum.”
In all, Kleiner spent over 17 years at Smith eventually working his way up to lead the brand’s global marketing effort.
During his tenure driving marketing, Smith’s business doubled while launching three new product categories and two new sub-brands all while defending its position as the number one goggle brand in North America.
“Tag is a perfect cultural fit for Far Bank and he has the experience and expertise to take our brands to the next level,” comments Far Bank CEO and president, Travis Campbell.
Far Bank Enterprises was created in 2005 to serve as the holding company for three businesses at the forefront of the fly fishing market; Sage Manufacturing, Redington and RIO Products International. Sage is recognized as the world leader in high-end performance fly rods, reels and accessories. Redington is a leading supplier of value-driven fly-fishing tackle and apparel. RIO manufactures and distributes industry leading fly lines, leaders and tippet material.
