Far Bank Enterprises named Ryan Cade as its new hard goods planner for its Sage, Redington and RIO fly fishing lines.
The addition of Ryan to our team will bring a new focus to product planning and marketing and will help us expand our expertise to all hard goods categories, says David Visnack, director of marketing & merchandising. Ryan brings valuable experience to the Far Bank team, and his skill set will allow us to take our established and successful categories to the next level.
Cade joins the Far Bank brands after serving as the category manager for Camping, Equipment/Gear and Optics with Brunton/Fiskars Outdoor. Prior to that, he was a senior purchasing specialist at Cabelas, managing over 3,000 skus. In addition, Ryan has been fly-fishing for over a decade and used to work in Colorado as a fly fishing guide.
I am thrilled about this new opportunity to work with world-renowned brands such as Sage, Redington and RIO, said Cade. I believe that my prior experience and unique skill set will be easily applied to all hard goods categories.
