The Boston Celtics has entered into an e-commerce agreement with FanBuzz. As part of the agreement, FanBuzz' services include Web site development, back-end fulfillment and customer care for the private-label Boston Celtics online store at .

The online store, which went live October 22, 2003, provides fans with the opportunity to purchase a comprehensive selection of unique Boston Celtics licensed merchandise. Featured at the Celtics online store are over 200 items from apparel to collectibles, all bearing the Boston Celtics logo. As part of the agreement, both parties are working together to develop strategic marketing initiatives, such as direct e-mail campaigns, promotions at game events, and sweepstakes offers.

“We are pleased to launch our first online store for an NBA team,” said Roy Seinfeld, President of FanBuzz. “Being a lifelong Celtics fan, this is a particularly sweet success, and I'm happy to say that since the launch of the Celtics store in late October, traffic and sales results are exceeding expectations.”

“We are continuously looking for new and innovative ways to add value to the Boston Celtics experience,” said Rich Gotham, EVP Sales and Corporate Development. “By partnering with FanBuzz, we are giving Boston Celtics fans an easy and secure way to purchase Boston Celtics merchandise from the comfort of their home.”