More U.S. soccer apparel sold on Fanatics.com in the first five days of the 2014 World Cup than during the entire 2010 event, according Fanatics Inc.

Merchandise of U.S. captain Clint Dempsey, who scored the fifth-fastest goal in World Cup history in a 2-1 victory over Ghana on June 16, is the second-highest selling of all soccer players, trailing only Brazilian forward Neymar, according to the report from Bloomberg. Both rank in the top 10 for athletes in all sports.

After Neymar and Dempsey, the best-selling players are strikers Robin
van Persie of the Netherlands, Germany’s Thomas Mueller, Portugal’s
Cristiano Ronaldo and Lionel Messi of Argentina. Those rankings include
sales of jerseys and t-shirts.

New York is the Fanatics’ top-selling market, followed by Los Angeles, San Francisco, Washington and Chicago. Fanatics.com has sold World Cup
merchandise in 37 countries since the event began on June 12.