Fanatics hired Jeremi Gorman, formerly at Netflix, Snap and Amazon, as chief revenue officer to support the newly formed Fanatics Advertising business. Gorman has served as a strategic advisor to the company since last November.
Gorman will oversee the advertising and brand partnerships strategy that spans Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Collect, and Fanatics Events.
“Sports have a unique power to bring people together,” said Gorman. “Fanatics sits at the center of that passion, with a connected ecosystem that spans commerce, content,and culture. This gives us the ability to deliver for our partners in ways few companies can, authentically engaging fans at scale, at every moment that matters.”
Over the past several months, the Fanatics Advertising team has been building the division’s infrastructure and capabilities and will soon launch the Fanatics Advertising Network (FAN) and Sports Video Network (SVN) with the start of the NFL season. These platforms will help brands extend their reach through digital video and CTV placements, strategically positioned alongside key sports programming.
“A unified advertising division unlocks cross-collaboration and creates incredible value for brands who are looking to get the most out of the Fanatics platform — a combination of assets that includes more than 100 million global fans, innovative businesses that reach across the full sports ecosystem, deep relationships with the world’s top sports properties, and a brand that has become synonymous with fandom,” said Tucker Kain, Fanatics chief strategy and growth officer. “With her impressive track record building and scaling Ad businesses for some of the most transformative global companies, Jeremi is the right leader to launch our new advertising model and offer unique ways for brands to engage deeper with fandom.”
Gorman brings more than 25 years of experience, having previously served as president of advertising at Netflix and chief business officer at Snap Inc., following a seven-year run leading global ad teams at Amazon. She will split her time between Los Angeles and New York City, reporting to Kain.
Image courtesy Netflix/Fanatics
