Fanatics reached an agreement to become the Cincinnati Bengals’ Paycor stadium retail business provider as part of an extended partnership. The Bengals and Fanatics have been partners since 2016, when Fanatics began operating the Bengals online retail shop.
As part of the expanded agreement, Fanatics will offer customers who shop in-store customized, same-day, on-site jerseys.
The 11,000-plus-square-foot Bengals Paycor Stadium store will also undergo a renovation, featuring digital panels and LED screens that will broadcast live games and include exclusive team content.
“This enhanced partnership provides a more holistic relationship with Fanatics that aligns with the Bengals’ goal of partnering with best-in-class companies,” said Duane Haring, Bengals director of Stadium and Event Operations. “Fanatics’ scale and expertise in the merchandise space give the Bengals more ability to offer great products and a retail experience that establishes the Bengals Pro Shop as a premier NFL flagship store and the best place to shop for Bengals gear in town.”
“The Cincinnati Bengals have been an exceptional partner to Fanatics for nearly a decade, and we’re thrilled to deepen our working relationship together,” said Ed O’Brien, Fanatics’ SVP of Business Development. “Our shared vision is to create a retail experience that matches the energy and excitement Bengals fans bring to every game and ensure that everyone – from the longtime season ticket holders to the youngest members of Who Dey Nation – can find the perfect way to showcase their team spirit and pride on gamedays and every day.”
Fanatics is the NFL’s official e-commerce partner and operates the online shopping platforms for 28 NFL clubs. With this expanded partnership, the Bengals become Fanatics’ 16th NFL team for which the company provides omnichannel retail services, powering both e-commerce and in-venue shopping.
Image courtesy Bengals Paycor Stadium Store
