Fanatics and Lululemon announced on Monday, October 6, that they expanded their partnership with the NHL to include a range of men’s and women’s fan apparel representing all 32 teams this season, versus 11 teams last year.
“Fans across the League have been eagerly anticipating the expanded Lululemon x Fanatics x NHL collection since we launched our partnership last year,” said Brian Jennings, NHL chief brand officer and senior executive vice president. “Our new premium collection, available for all 32 clubs, is the perfect way for our fans to celebrate puck drop and the 2025/26 season.”
In addition to all the NHL teams represented in this year’s collection, there are 20 new men’s and women’s apparel styles, including half-zips, hoodies, T-shirts, and more. Bags, bottles, hats, and other accessories were added to the lineup.
“Hockey is more than a game, it’s a culture and shared language that brings people together,” said Celeste Burgoyne, president, Americas and Global Guest Innovation at Lululemon. “By welcoming all 32 NHL teams into our premium fan collection with Fanatics, we’re giving guests a new way to express their team pride through the elevated product they already trust us to deliver. Whether rink-side or watching from home, this gear lets fans show up with style, spirit, and a sense of belonging as we head into the 2025/26 NHL season.”
The collection will be available starting October 8.
Image courtesy Fanatics
