Fabletics opened its first-ever retail storefront in India through a partnership with Reliance Brands Limited.
Located at the DLF Promenade shopping mall in New Delhi, the high-tech store features RFID-enabled fitting rooms and store tablets that automatically register items brought in, showing inventory sizing, alternative styles, and summoning store attendants digitally.
Fabletics operates 137 stores globally, including 126 in the U.S.
Commenting on the opening, Sumeet Yadav, head, Reliance Brands Limited, said the Indian activewear consumer now expects apparel that performs as well as it looks, and Fabletics answers that “with a rare combination of design, technology and accessibility”
“Opening our first store in Delhi, with a format built around experience and personalization, is the right way to introduce the brand, and we see significant headroom to grow Fabletics across the country.”
Meera Bhatia, president, Fabletics, added, “Opening our first store in India is a major milestone and an exciting opportunity for customers to experience Fabletics firsthand. The store brings together two core strengths of our brand: incredible product and technology designed around the customer, creating a retail experience that feels seamless, intuitive and personalized.”
Established in 2007, Reliance Brands operates 1,697 stores in India, comprising 935 standalone outlets and 762 shop-in-shops. The firm recently partnered with Kim Kardashian’s shapewear and lifestyle brand in August 2026 for an India debut in Delhi and Mumba. Other licensed partners include Balenciaga, Burberry, Emporio Armani, Jimmy Choo, Michael Kors, Pottery Barn, Tiffany & Co., Valentino, Versace, and Fabletics.
Image courtesy of Fabletics
