Fabletics announced the launch of Fabletics FIT, a new app with hundreds of on-demand workouts and meditations to mark its entry into the at-home space.
Fabletics said Fabletics FIT was created in response to feedback from its more than 2 million VIP member customer base and the past year’s global surge in home workouts. The new initiative follows a year of record growth for Fabletics, in which the brand surpassed $500 million in annual revenue and launched a men’s line, Fabletics Men, with actor and comedian Kevin Hart.
Early insights from a recent beta period show high user engagement with more than 100,000 workouts taken in under one month.
“After a record-breaking year thanks to the growing interest in home-workouts, Fabletics is looking beyond apparel to meet the expectations of our customer base who are exploring new ways to stay fit at home,” commented Adam Goldenberg, co-founder and CEO, Fabletics. “Based on the response from our members to date, we believe a growing presence in health and wellness content will provide Fabletics an exciting opportunity to propel future growth.”
Utilizing Fabletics’s in-house studios to produce high-quality fitness content, the app aims to mirror the experience and quality of Los Angeles studio classes, with a wide variety across categories including Barre, Cardio, Dance, HIIT, Meditation, Pilates, Stretch, Toning, Yoga, and Recovery. Recognizing the growing interest in at-home mindfulness, the app also features a range of meditations, including for beginners, sleep, stress, anxiety, focus, and personal growth.
Incorporating the Fabletics shopping experience, Fabletics FIT will also offer incentives such as apparel discounts in exchange for meeting fitness challenges.
Logo courtesy Fabletics Fit
