Fabletics, a digitally native activewear brand, is expanding its College Shop to include over 200 U.S. colleges and universities and increasing its presence in the collegiate apparel category.
“While collegiate apparel has traditionally centered on basic tees and logo gear, Fabletics is bringing its premium fabrics and elevated design to the category with stylish, high-quality pieces made to move from campus to game day to everyday life,” the company said in a media release.
Fabletics President Meera Bhatia, added, “The initial response to our College Shop was stronger than we anticipated, and that’s exactly why we’re doubling down. Reaching more than 200 colleges and universities is an exciting milestone and an opportunity to introduce Fabletics to new customers while giving existing shoppers another way to experience the brand. As we continue building the assortment, we’re combining the quality and value our customers love with custom graphics and elevated styles to give fans something special and distinctly Fabletics.”
Timed to the key back-to-school season, Fabletics is also reportedly piloting its College Shop in 14 retail stores near major university campuses, including Arizona State University, Michigan State and UCLA. The pilot will launch with a handful of core styles and test in-person demand to help inform a broader retail rollout.
Image courtesy Fabletics
