Execute Sports, Inc. has entered into a strategic partnership with UDT Distribution Corporation. Under the agreement, UDT will retain exclusive rights for the sales and marketing of the Academy Snowboard Company brand throughout Europe. UDT is required to meet minimum sales targets on an annual basis for calendar years 2007 through 2011 to retain exclusivity in Europe. If the targets are met, UDT will have sold more than 80,000 snowboards into Europe through the 2011 year end.
David Kim, General Manager of UDT commented that, “This is a partnership that will benefit both Academy Snowboard Co. and UDT and we expect it to be welcomed by our distributor relationships throughout the continent. Through the partnership, the Academy Snowboard Company brand will be picked up by more than 20 distributors throughout Europe and we believe that the demand for the Academy Snowboard Co. brand is building in this territory to meet our expectations for growth over the next five years.”
Todd Hahn, CEO at Execute Sports noted that, “We are excited to see UDT’s commitment to growing the Academy Snowboard Co. brand in Europe and are committed to working with UDT in its marketing and sales efforts to meet its objectives and to providing the market with a great core snowboard brand.”
