Yélo Bike Club, Ltd. has assumed U.K. distribution for Tune’s line of lightweight bike components, effective December 1.
Based in Manchester, England, Yélo is said to be a “multi-disciplinary company operating within the cycling sector.”
“Founded in 2023, Yélo has grown to become a major player in the U.K. cycling market by “breaking new ground in the industry through an innovative business model that sets them apart from traditional distributors,” the company said in a media release.
Yélo also reported that it specializes in “working with forward-thinking, often market-leading brands, helping them enter new territories where their market presence is still developing.” The company’s goal is to “connect dynamic brands with the right retailers and consumers.”
Tune will move to a dealer-direct model in Switzerland starting January 1, 2026.
“This shift will help us strengthen our relationships with local dealers in one of our key markets and ensure our brand-new product line-up reaches even more riders in Switzerland,” said Tune Brand Manager Julian Schaible.
Image courtesy Tune Bike Components
