EXEC: TSG International to Shift Organizational Structure

TSG International AG has reorganized its its operating structure to set the course for its next phase of development. As of May 1, 2026, company leadership will be divided into two areas of responsibility: Product & Marketing and Operations.

Based in Zurich, TSG International AG has been designing, manufacturing and distributing helmets, protective gear, goggles and apparel for action and leisure sports worldwide since 1988.

Nadja Herger, who has been with TSG since its founding and most recently served as head of marketing & communication and co-owner, will take over responsibility for product & marketing. She will focus on product strategy, development, and global marketing activities.

Valeria Carli, who has been with the company since 2017 and most recently served as head of sales & logistics, will lead operations, overseeing production, global sales, and logistics.

The Swiss safety gear company said the new structure creates clearer responsibilities and strengthens the close connection between product, brand, and market.

As previously communicated by myStromer AG, Marcel Korner will step down from his operational role as CEO of TSG International AG at the end of April and will assume the position of Group CEO of myStromer AG as of May 1, 2026. He will remain with TSG as a member of the Board of Directors.

“Marcel has successfully advanced TSG in a challenging market environment for the industry and strengthened the company commercially. We sincerely thank him for his commitment and achievements. We are all the more pleased that he will remain closely associated with the company as a member of the Board of Directors. We wish him every success in his new role,” said Daniel Wattenhofer, chairman of the TSG Board of Directors.

“With the new structure, we ensure that we are even closer to our product, market, and community and are well positioned to actively shape TSG’s next phase of development,” says Nadja Herger, managing director product & marketing and member of the Board of Directors.

Images courtesy TSG International AG