Two of the top athletic and outdoor footwear manufacturing giants in China and Southeast Asia posted declines in footwear shipment value in June 2026 as Yue Yuen posted a low-teens decline for the month, while Feng Tay saw revenues dip in the low- to mid-singles in June after posted a strong low teens increase in the May shipment period. 

Feng Tay Enterprises 
Feng Tay Enterprises, one of the longest-tenured manufacturers of Nike footwear, reported that manufacturing revenues declined 3.9 percent in June 2026 to NT$6.84 billion. That decline came after the company posted a 11.7 percent year-over-year increase to NT$6.72 billion in May 2026. 

The decline for June 2026 came on top of a 3.1 percent decline in the year-ago June 2025 shipments versus the prior year. 

The decline for June was in line with the manufacturer’s year-to-date (H1, first half) trend through June.  First half shipments for Feng Tay Enterprises declined 3.7 percent year-over-year to NT$39.6 billion, or $1.25 billion in U.S. dollars. 

Feng Tay Enterprises reports in New Taiwan Dollars (NT$) currency. SGB Executive used the average exchange rate of approximately $0.0316 per NT$1.00 for the H1 conversion rate. 

Yue Yuen Manufacturing 
The manufacturing business at Yue Yuen Industrial (Holding) Ltd, which is contracted with a large number of major outdoor and athletic brands in the U.S. and Europe, deepening its decline into negative territory in June 2026 by posting an 11.8 percent slump year-over-year for June 2026. The June decline comes after a decline of 6.6 percent in footwear shipments value in May 2026, a 6.9 percent increase in April 2026, and a 5.5 percent decline for the 2026 first quarter. 

Yue Yuen’s year-to-date (H1) performance reflected the sharper downturn as the trend moved from a 3.2 percent decline in footwear manufacturing revenues through May 2026 to a 4.7 percent decline in the first half of 2026. 

Yue Yuen Industrial (Holdings) Limited saw total net consolidated operating revenue, including footwear manufacturing and retail stores across China, decline 9.7 percent year-over-year to $593.9 million in June 2026. The company’s Pou Sheng China Retail business declined 8.6 percent in June 2026. 

Six-month YTD total net consolidated operating revenue at Yue Yuen was off 2.2 percent to $3.97 billion. 

Yue Yuen and its footwear manufacturing business trade and report in U.S. dollars ($) currency. 

Image courtesy Feng Tay