Two of the top athletic and outdoor footwear manufacturing giants in China and Southeast Asia posted weak tredns in footwear shipment value in July 2026 as Yue Yuen posted a double-digit decline for the month, while Feng Tay saw revenues inch up slightly in July after a negative result in June and a strong low teens increase in the May shipment period. 

Feng Tay Enterprises 
Feng Tay Enterprises, one of the longest-tenured manufacturers of Nike footwear, reported that manufacturing revenues inched up 1.0 percent year-over-year to NT$7.39 billion, or $229.2 million in U.S. dollars, in July 2026. The small gain in July footwear shipment value cycled against an 8.8 percent year-over-year decline in July 2025 and comes after a 3.9 percent decline in June 2026, reflecting a sequential improvement this year.

First half shipments for Feng Tay Enterprises declined 3.7 percent year-over-year to NT$39.6 billion, or $1.25 billion in U.S. dollars. For the seven-month year-to-date period through July, shipments value decline 3.0 percent to NT$47.0 billion.

Feng Tay Enterprises reports in New Taiwan Dollars (NT$) currency. SGB Executive used the average exchange rate of approximately $0.0310 per NT$1.00 for the July conversion rate as published by the Federal Reserve Bank of Ft. Louis. 

Yue Yuen Manufacturing 
The manufacturing business at Yue Yuen Industrial (Holding) Ltd, which is contracted with a large number of major outdoor and athletic brands in the U.S. and Europe, saw its negative trend line if footwear shipment value continue into July 2026, posting a 10.0 percent year-over-year decline for the month after posting an 11.8 percent decline in June 2026. The June decline came after a decline of 6.6 percent in footwear shipments value in May 2026, a 6.9 percent increase in April 2026, and a 5.5 percent decline for the 2026 first quarter. 

Yue Yuen’s saw a negative trend line for the first half of the year with a 4.7 percent decrease in the first half of 2026 through June, which has now worsened to a 5.5 percent decline for the seven-month year-to-date (YTD) period through July 2026.

Yue Yuen Industrial (Holdings) Limited saw total net consolidated operating revenue, including footwear manufacturing and retail stores across China, decline 9.7 percent year-over-year to $602.6 million in July 2026, duplicating the June 2026 decline percentage as the company’s Pou Sheng China Retail business declined 13.9 percent in July 2026. 

Seven-month YTD total net consolidated operating revenue at Yue Yuen was down 3.2 percent to $4.58 billion. 

Yue Yuen and its footwear manufacturing business trade and report in U.S. dollars ($) currency. 

Image courtesy Feng Tay