Toni Sailer, the Munich-based premium skiwear brand that is owned by Fashion Pool GmbH, believes it has made a significant step in its international expansion strategy with the appointment of Timo Regier as managing director USA. In this role, Regier, who comes to Toni Sailer after more than 20 years with Kjus, is expected to oversee the strategic development and commercial growth of the Toni Sailer brand across the United States and Canada.
Prior to Kjus, where he was most recently EVP of global sales and a member of the Board of Management, Regier reportedly worked for Callaway Golf in Europe for over six years.
“North America has long represented a cornerstone of Toni Sailer’s global portfolio,” the company said in a media release. “Following the establishment of its dedicated subsidiary, Fashion Pool USA, in 2008, the brand has successfully positioned itself in premium ski destinations and major metropolitan areas worldwide. Today, Toni Sailer is recognized globally for its unique synthesis of luxury fashion, high performance technology and distinctive design.”
The company said the appointment of Timo Regier marks the next phase in its North American growth trajectory. Regier is expected to focus on elevating the brand’s market footprint in the U.S. and Canada, “optimizing existing Toni Sailer retail relationships, and establishing new strategic partnerships.”
A core objective of this new leadership in the U.S. is said to be the reinforcement of Toni Sailer’s market positioning as a premier international luxury performance brand.
“Now, I am incredibly proud to step into a new chapter with another true icon of the industry,” offered Regier. “There is something special about the heritage and craftsmanship of Toni Sailer, and I’m energized to lead our growth across the Atlantic. We have a massive opportunity to redefine luxury performance for the American skier, and I am especially looking forward to collaborating with our American trade partners to bring this vision to life. It is an honor to be part of the wonderful Toni Sailer team as we embark on this next chapter.”
Toni Sailer said this appointment underlines the strategic importance of the North American market.
“The focus is on sustainable growth, close collaboration with selected retail partners, and bringing the unique combination of fashion and function that defines Toni Sailer to life for skiers across North America,” the company concluded.
Images courtesy Toni Sailer and Kjus
