Oxford Industries, Inc. reported at this week’s ICR conference that its performance during the Holiday selling season and Resort selling season to date was on track to meet the low end of its previously issued guidance for the year, which was originally published by the company on December 10, 2025.

Strength at Lilly Pulitzer and Emerging Brands was said to be offset by softness at Tommy Bahama and Johnny Was.

Tommy Bahama accounted for 56 percent of the trailing 12-month (TTM) business, while Lilly Pulitzer delivered 23 percent of TTM revenues and Johnny Wes represented 12 percent of the total for the TTM period. Emerging brands, which include Southern Tide, Duck Head, The Beaufort Bonnet Company, and Jack Rogers brands, represented 9 percent of the company’s total TTM revenues

At the time, the company had lowered its expected net sales to a range of $1.47 billion to $1.49 billion, down from $1.52 billion in fiscal 2024.

The December update indicated the company expected GAAP loss per share to be between $1.52 and $1.32, which includes non-cash impairment charges, primarily associated with Johnny Was, totaling $61 million, or $3.05 per share, compared to fiscal 2024 GAAP earnings per share of $5.87. Adjusted EPS was updated to be between $2.20 and $2.40, compared to fiscal 2024 adjusted EPS of $6.68.

The company’s updated annual EPS and adjusted EPS guidance in December 2025 reflected a net tariff impact of approximately $25 million to $30 million, or approximately $1.25 to $1.50 per share. Previously, the net tariff impact was expected to be between approximately $25 million and $35 million, or approximately $1.25 to $1.75 per share.

January 2026 was described as a “very important” month for the year and the fourth quarter, given the company’s Resort season focus.

For fiscal 2026, the company said in its ICR presentation on January 13 that the company’s outlook for the year included:

  • Clear focus on improving profitability, supported by confidence in the operational and strategic levers already put in place.
    • Cost-reduction initiatives are expected to deliver operational efficiencies and margin improvement.
    • Merchandising and marketing initiatives at Johnny Was are expected to gain traction, with merchandising efficiencies extending across the portfolio.
    • Ongoing focus on input cost reduction and tariff mitigation through sourcing and supply chain actions
  • Lower capital intensity is expected following the completion of the Lyons, GA fulfillment center and fewer new store openings, supporting improved cash flow and debt reduction while continuing to return capital to shareholders.

 Image courtesy Tommy Bahama/Oxford Industries

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See below for additional SGB Media coverage of Oxford Industries news.

Tommy Bahama Parent Cuts FY Guidance on Tariff-Related Product Shortages, Promotional Climate