Solbari, the Australian sun protection apparel brand known for its UPF 50+ clothing, sun hats and accessories, announced that it has expanded its network of sales reps following its U.S. wholesale launch in May 2026.
Solbari said it now works with Blue Sky across California, Nevada and Arizona; WSI Outdoor across Texas, Oklahoma, Louisiana and Arkansas; The Summit Group across the Southeast; and North Branch Traders across the Mid-Atlantic and Northeast. In golf, Bob Blanda represents the brand across California, Nevada and Arizona, while Michele Vasti covers Metro New York, New Jersey and Southern Connecticut.
The brand noted that new outdoor retail partners since launch include Sports Basement, Hansen’s Surf Shop, Tyler’s, The Treadmill, and The Mountain Air. In golf, new partners include Brentwood Country Club, Four Seasons Lanai, Kohanaiki Golf Club, Palm Beach Country Club and Pacific Palms Resort.
The wholesale expansion builds on the brand’s established U.S. direct-to-consumer business, with the U.S. accounting for more than 60 percent of Solbari’s total revenue when the company announced its wholesale expansion in April.
“Launching U.S. wholesale earlier this year, we knew there was an opportunity to bring Solbari into retailers where sun protection is already part of the conversation,” said Grayson Davis, Head of Sales at Solbari. “The response has been strong. We’re seeing retailers across outdoor and golf recognize the value of offering high-quality, technical sun protection alongside the products their customers already rely on. We’re continuing to build the right retail and rep partnerships as we expand across the U.S.”
Image courtesy Solbari
