Shoe Carnival, Inc., the family footwear retailer and parent of the Shoe Carnival and Shoe Station retail banners, has received shareholder approval to change its name to Shoe Station Group, Inc. The name change will be effective June 12, 2026.

In connection with the name change, the company’s common stock is expected to begin trading on The Nasdaq Stock Market LLC under the symbol “SHOE” on Friday, June 12, 2026. Shares will continue trading under the symbol “SCVL” through the close of market on Thursday, June 11, 2026.

“We are pleased our shareholders overwhelmingly approved changing our corporate name to Shoe Station Group, Inc.,” said Cliff Sifford, interim president and CEO. “The new name and new ticker are reflective of our multi-banner strategy with Shoe Station as our primary long-term growth vehicle and Shoe Carnival continuing in markets where it is dominant.”

On a March conference call with analysts to discuss fiscal 2025 fourth-quarter results, Sifford said Shoe Carnival, Inc. planned to re-banner only approximately 21 stores before back-to-school 2026, down from 71 stores previously communicated.

Sifford said Shoe Carnival completed 101 re-banners in 2025, following an initial 10-store test conducted the prior year. When evaluating the performance of those 101 stores, particularly in the second half, Shoe Carnival observed a “meaningful variability in in-store sales performance across the converted locations.”

Sifford elaborated, “Some stores are performing very well. Others have not yet achieved the results we expect from the model.”

In the Q&A session, Sifford noted that the first Shoe Carnival store conversions were in “great locations that served a customer with a higher income level, higher demographics,” and that the company “may have raised the assortment level a little too high for that consumer” in subsequent areas serving lower-income households.

He also said Shoe Carnival converted the stores “too quickly before we did the research on the individual stores.”

In his formal comments, Sifford said the variability in performance of the converted stores “tells us we have more work to do before continuing conversions at the pace we had planned.

Specifically, we are focused on better understanding which consumer demographics respond most favorably to the Shoe Station format in-store, which marketing approaches are most effective at driving sustained traffic to newly converted locations, and how we can further refine product assortments and rebanner stores to improve in-store conversion and productivity.”

On the positive side, Sifford noted the Shoe Station banners outperformed the family footwear industry for the third consecutive year, and Shoe Station’s e-commerce performance has been “particularly strong.” He said, “Online sales are demonstrating broad consumer resonance with the Shoe Station brand and assortments well beyond the physical store footprint of the converted locations. That is an important signal as we think about the opportunity ahead.”

Sifford further said at the time that the retailer’s board’s conviction in Shoe Station as the company’s long-term growth vehicle is “unchanged.”

Sifford also said in March that the retailer has no plans to convert any Shoe Station locations back into Shoe Carnival stores. He said, “We are going to adjust the product mix in those stores, especially where the demographics demand that, so that we can get the customer who was shopping in those stores to shop in the Shoe Station stores.”

At the same time, he said Shoe Carnival no longer expects to replace all its banners with Shoe Station banners and is moving forward, for now, as a two-banner company. Sifford said, “We think that the diversity of our customers, especially as we enter the Midwest and North Midwest and South, we should operate those stores as Shoe Carnival stores. Shoe Station will then be operated in the appropriate areas where the demographics call for the kind of product mix that we want Shoe Station to carry.”

At the end of the year, Shoe Station represented 144 stores, or 34 percent of the company’s 426-store fleet, up from 10 percent at the start of 2025.

Sifford said the company will also seek to expand the business through strategic acquisitions of other footwear retailers.

Quarterly Dividend
In other news, the company’s Board of Directors approved the payment of a quarterly cash dividend of 17 cents per share to be paid on July 20, 2026, to shareholders of record as of the close of business on July 6, 2026. This marks the company’s 57th consecutive quarterly dividend.

The company said future declarations of dividends are subject to approval of the Board of Directors and will depend on the company’s results of operations, financial condition, business conditions and other factors deemed relevant by the Board of Directors.

Image courtesy Shoe Station Group, Inc./Shoe Carnival, Inc.