EXEC: RevolutionRace Sister Brand ICIW Opens Helsinski Outlet Store

ICIW (ICANIWILL), a subsidiary RVRC Holding AB, the parent of RevolutionRace, will open its first outlet store in Helsinki, Finland on August 27, 2026. The store will be the brand’s second physical store and marks a continued step in the Finnish market.

The store is located at Helsinki Outlet and is said to offer ICIW’s range of training apparel at outlet prices, including collections from previous seasons.

“Finland is one of ICIW’s most important markets. Following the successful opening of our brand store in Helsinki, opening an outlet store is a natural part of our growth strategy and a way to further strengthen our presence in Finland,” commented Paul Fischbein, CEO, RVRC Holding.

Images courtesy ICIW/Instagram

EXEC: RevolutionRace Sister Brand ICIW Opens Helsinski Outlet Store

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