Rapala VMC Corporation (Rapala) has updated its full year outlook for 2026, with full-year comparable operating profit (excluding mark-to-market valuations of operative currency derivatives and other items affecting comparability) for 2026 is now expected to be in the range of €12 million to €14 million.
The company said that replenishment demand “has further remained robust” in Q2 2026 in the company’s core North American market, following strong initial fill deliveries in Q1 for the open-water season. Rapala said this has compensated for softer demand in Europe, where drought conditions and weaker consumer spending have reportedly weighed on market activity.
“While macroeconomic uncertainty persists amid geopolitical instability and tariff volatility, the company’s strong first-half 2026 performance, healthy inventory levels in the winter fishing category in North America, and a robust innovation pipeline reinforce the company’s confidence in Rapala VMC’s recovery trajectory and underpin the company’s improved full-year outlook,” the company reported.
Rapala said it will continue advancing its brand strategy in the second half of the year and gradually rebuild marketing investment levels, which have remained below industry benchmarks as short-term profitability and deleveraging efforts took priority.
Updated Outlook for 2026
Rapala VMC expects 2026 full year comparable operating profit (excluding mark-to-market valuations of operative currency derivatives and other items affecting comparability) to be in the range of €12 million to €14 million, compared to €8.4 million in 2025. The company’s previous outlook issued on March 11, 2026 simply said that Rapala expected full year comparable operating profit to increase from 2025.
Rapala VMC will publish its half-year report through June this coming week.
Image courtesy Rapala blog
