Puma SE has appointed long-time Nike EMEA veteran Marcia Dos Santos as VP of its Core business unit, effective July 15. In this newly created role, she will report directly to Chief Brand Officer Maria Valdes.
Dos Santos joins Puma from Nike, where she most recently served as VP merchandising women’s, EMEA. She held a number of roles at Nike over the last 20 years, including a three-year stint in Beaverton.
“Throughout her career, Marcia has delivered strong commercial results across regions and product categories for women, men and kids, demonstrating outstanding go-to-market and merchandising skills,” commented Valdes. “With her broad industry experience, strong commercial track record and ability to build successful teams, she is the right leader to take our Core business, Puma’s commercial engine, to the next level.”
As part of an ongoing transformation, Puma has created dedicated teams for its Sportstyle and Core businesses.
Image courtesy Puma SE
