Yue Yuen’s Pou Sheng China retail business and the YY Sports retail banner shifted back into negative territory in March 2026, reporting that net consolidated operating revenue for March 2026 declined 6.3 percent year-over-year to RMB 1.35 billion, compared to RMB 1.44 billion in March 2025. The decline comes on top of an 8.2 percent decline in the year-ago March period.
The decline in March comes after the company posted an uncharacteristic 81.5 percent increase in February as results anniversaried against a 38.3 percent decline in February 2025. Retail sales started the year on a significant down note with January sales reported down 32.5 percent year-over-year.
First quarter net consolidated operating revenue was up 1.1 percent to RMB 5.11 million in 2026, which reported against a 5.5 percent increase in Q1 2025.
Pou Sheng trades and reports in the Chinese Yuan (RMB) currency.
Meanwhile, at Pou Sheng’s parent, Yue Yuen Industrial (Holdings) Limited (YY), reported total net consolidated operating revenue, including footwear manufacturing and Pou Sheng’s retail stores across China, declined 8.2 percent year-over-year to $604.0 million in March 2026. Unlike reports from the company over the last year, except February 2026, the decline in the total YY business was due primarily to its Manufacturing business, rather than the Pou Sheng China Retail business.
Year-to-date (first quarter) total net consolidated operating revenue at Yue Yuen Industrial declined 2.2 percent to $1.99 billion.
Yue Yuen Industrial and its footwear manufacturing business trade and report in U.S. dollars ($) currency.
Image courtesy YY Retail/Pou Sheng Industrial (Holdings) Limited
