Yue Yuen’s Pou Sheng China retail business and the YY Sports retail banner accelerated its fall into negative territory in July 2026, reporting that net consolidated operating revenue (i.e., equal to the total sales less sales discount and sales return) fell 13.9 percent year-over-year (y/y) to RMB 993.9 million, falling below the RMB 1 billion line and delivering the lowest revenue month for the seven-month year-to-date (YTD) period.
The double-digit decrease comes after the retailer declined 8.6 percent y/y to RMB 1.o8 billion in June 2026, which at the time was the lowest monthly revenue figure for the year.
Six-month first half (H1) revenues declined 2.1 percent to RMB 8.96 billion and the July results pushed the YTD decline higher and the revenue figure lower as the seven-month YTD figure declined 3.4 percent RMB 9.96 billion, falling below the RMB 10.3 billion mark for the YTD period in 2025.
Pou Sheng trades and reports in the Chinese Yuan (RMB) currency.
Meanwhile, Pou Sheng’s parent, Yue Yuen Industrial (Holdings) Limited, saw total net consolidated operating revenue, including footwear manufacturing and retail stores across China, decline 9.7 percent year-over-year to $602.6 million in July 2026, duplicating the June 2026 decline percentage of the retail trend.
Seven-month YTD total net consolidated operating revenue at Yue Yuen was down 3.2 percent to $4.58 billion.
Yue Yuen Industrial and its footwear manufacturing business trade and report in U.S. dollars ($) currency.
Image courtesy YY Retail/Pou Sheng Industrial (Holdings) Limited
