Perfect Moment, Ltd., the UK-based luxury snow sports and lifestyle brand, reported that its stock will move to the OTCQB market, part of the broader OTC Markets, effective in the week of June 15. The move follows Perfect Moment’s decision not to pursue an appeal of the NYSE American hearings. 

NYSE Regulation commenced delisting proceedings against Perfect Moment on June 11 after the luxury brand failed to meet the continued listing requirements of the NYSE American Exchange because its stockholders’ equity fell below the minimum of $4.0 million. 

Perfect Moment said the OTC Markets offer a flexible, cost-effective platform for public companies. The company believes it will be able to better allocate financial resources that would otherwise be spent on higher exchange fees. 

The company also reported it “will continue to evaluate the various market tiers available within OTC Markets, including the OTCQX, as well as a possible return to a national exchange in the future.” 

The company expects that its common stock will be suspended from trading on NYSE American during the week commencing June 15, 2026, and that it will commence trading on the OTCQB of the OTC Markets immediately thereafter. The company will remain subject to the periodic reporting requirements of the Securities Exchange Act of 1934, as amended. 

“Moving to the OTC Markets is a logical and financially prudent step for Perfect Moment,” said Max Gottschalk, executive chairman of Perfect Moment. “It allows us to significantly reduce our administrative burden, directly reinvesting those savings into accelerating our business strategy. We remain fully committed to our investors as we execute on our growth initiatives.” 

Jane Gottschalk, co-founder, creative director and president of Perfect Moment, commented: “We remain confident in the strength of the Perfect Moment brand, the opportunities ahead of us, and our long-term growth strategy. Our recently secured $10 million revolving credit facility strengthens our financial position and provides us with the resources to pursue key growth initiatives, support working capital needs, and execute against our strategic priorities. We believe that trading on the OTC Markets will continue to provide our shareholders with an efficient and transparent marketplace while allowing management to remain focused on operational execution, international expansion, and long-term value creation for our shareholders.” 

Image courtesy Perfect Moment