On opened a new store in Chile in Santiago’s upscale Parque Arauco shopping mall. The location replaces a smaller Santiago location with the expanded space expected to support a community hub and new Santiago On Run Club.
The Parque Arauco shopping mall located in Las Condes, an affluent residential and financial district located in the northeastern part of Santiago.
On said the store’s design “blends On’s Swiss engineering with inspiration from the 5,424-meter peak of Cerro El Plomo, the closest mountain visible from Santiago. The store showcases high-contrast materials inspired by the Andes, featuring native Chilean Lenga wood, textured plaster walls, and Andes Quartzite walls.”
“Chile has a rich sports and outdoor culture that aligns perfectly with our brand mission: to ignite the human spirit through movement,” said Fiorella Palacios, general manager of Latin America at On. “Our new larger store in Santiago not only showcases our latest head-to-toe performance products within a stunning design inspired by Cerro El Plomo, but also introduces our in-store run club to this vibrant community for the first time. We are thrilled to connect even more deeply with these runners, foster relationships with our fans and partners, and continue inspiring movement in Santiago.”
On’s global store base includes more than 70 locations and four in Latin America, including in Brazil and Mexico City. In 2025, the brand rolled out On.com to customers in Colombia and Chile, with plans to explore additional markets.
Image courtesy On
