EXEC: Nike’s Sales Show Some Recovery; Tariffs Expected to Cost $1.5 Billion
Nike, Inc. continued to experience softness across sportswear categories in China and within Nike Direct, and now expects a tariff bill this year of $1.5 billion, up from the previously estimated $1 billion. However, results for the first quarter easily surpassed expectations, driven by momentum within running, the North America geography and wholesale overall, with CEO Elliott Hill confident that Nike’s “Win Now” actions are gaining traction.
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