UK-based mountain bike components brand Pembree is reporting that it will continue and strengthen its distribution partnership with Bicycle Technologies International (BTI) in the United States. Pembree was acquired by Look Cycle in November 2024.
“Building on an established working relationship, this next phase of collaboration will further improve the availability of Pembree products across BTI’s extensive network of independent bicycle dealers, ensuring faster access and enhanced support for retailers and riders nationwide,” the company said in a media release.
BTI reportedly offers over 23,000 products from nearly 400 global brands, making it a key partner in delivering quality components to the U.S. market.
“Pembree stood out to BTI for the same reasons it resonates with riders — a clean design, solid ride feel, and the fact that they make a real effort to manufacture responsibly,” commented a BTI representative. “It’s a well-made product that riders can feel confident about putting on their bikes.”
“We’re pleased to continue developing our relationship with BTI and expand our presence in the U.S. market,” said Pembree Founder Phil Law. “Their strong dealer network and deep industry expertise make them an ideal partner as we grow the brand and support more riders.”
Image courtesy Pembree
