Moncler has opened its largest-ever global flagship on Fifth Avenue in New York City. Spanning 23,680 square feet, the store is located at the base of the General Motors Building between 58th and 59th Street and brings together the spirit of the mountains with the energy of New York.
The ground floor presents the latest men’s, women’s and kids apparel from the Moncler Collection main line, alongside designer co-creations from the Moncler Genius platform and the latest footwear.
The second floor is dedicated to Moncler Grenoble, the brand’s luxury technical skiwear and alpine-performance collection. The space is also home to a curated selection from brand partners, including Moncler Grenoble interpretations of Stöckli skis and POC helmets, as well as WHITESPACE x Moncler Grenoble snowboards created in collaboration with brand ambassador and champion snowboarder Shaun White.
In a statement, Remo Ruffini, executive chairman of Moncler S.p.A, said, “Moncler Fifth Avenue is a brand statement on one of the most iconic addresses in the world. We conceived it as a living space. A place shaped by the ideas, culture, and spirit of the city, while remaining true to the brand’s DNA. Here, Moncler meets New York’s energy. It meets the communities and the people who make this city so unique. That is the true meaning of this project. It is not simply the opening of Moncler’s largest flagship store in the world, it’s also about being part of the life of the people in this city, those who live it, those who pass through it, those who come to be inspired by it.”
Image courtesy Moncler
