Mips AB, the Stockholm, Sweden-based helmet safety technology company, has named Marie Björklund as its new chief financial officer (CFO), effective January 11, 2027. Björklund is currently the CFO at publicly traded Knowit AB and will join the company’s group management team. She succeeds Karin Rosenthal, who has held the CFO role since 2020.
“I am very pleased to welcome Marie to Mips. She has a strong track record from senior finance roles across several industries, with documented results also within M&A and integration work — competencies that will be central as we now take the next step in our growth strategy,” offered Max Strandwitz, CEO of Mips. “Mips has a strong market position and clear expansion plans, and Marie brings exactly the combination of financial leadership and operational drive needed to accelerate our development. I am confident that she will become an important part of our continued success.”
Björklund has “broad experience from finance functions across several industries, most recently as CFO at the consultancy company Knowit, and, prior to that, at the retail and e-commerce companies Lyko and Kicks and the plumbing and heating wholesaler Dahl. She also has a background as an auditor at Deloitte and is a board member of Meko AB.
“Mips is an innovative company with a strong market position and an exciting growth agenda,” Björklund commented. “I have already gained a very positive impression of the Mips organization and its employees, and I am very much looking forward to taking on the role of CFO. Driving the growth plans that lie ahead together with Max and the rest of the management team and contributing to the company’s continued success feels both exciting and motivating.”
Images courtesy LinkedIn/Mips AB
