Lowa Sportschuhe GmbH (Lowa) reports that 2025 was anything but an easy year for the outdoor industry, making the company’s results for the year and its latest milestone even more meaningful.
Lowa said it sold 3.1 million pairs of footwear (+5 percent year-over-year) and generated €242.1 million (~$199 mm) in revenue, representing a 3.5 percent increase versus 2024 and reportedly marking the best result in the company’s history.
The company said in a LinkedIn post that “strong demand for the brand’s athletic low- and mid‑cut models, growing interest in trail running and a product portfolio built for real-world needs drove the momentum for the year.”
Lowa also focused on the retailer in its note, saying that above all, the close partnership with the retail community drove business higher. “Your feedback, your commitment and your connection to consumers keep us moving forward,” the company said.
“We’re heading into 2026 with confidence, continued investment in innovation and exciting potential in selected international markets,” Lowa concluded.
Image courtesy Lowa USA
