Li Ning Company, Ltd. reported that retail sell-through for the fourth quarter at Li-Ning POS, excluding Li-Ning Young, declined by low-single digits year-over-year.
The performance marked improvement over a decline in the mid-single digits seen in the third quarter.
By channel in the fourth quarter, the offline channel (include retail and wholesale) registered a mid-single-digit decline, with retail (direct operation) declining by low-single digits and wholesale (franchised distributors) down mid-single digits. E-commerce remained flat.
As of December 31, Li Ning had 6,091 stores in China, excluding Li-Ning Young. This reflects a net increase of 41 POS since last quarter-end and 26 POS since year-start. mong the net decrease. The net decrease of 26 POS reflects a net decrease of 59 POS within direct retail accounts and a net increase of 33 POS within wholesale accounts.
At year end, the total number of Li-Ning Young POS in China amounted to 1,518, representing a net increase of 38 POS since the end of the previous quarter and a net increase of 50 POS since the beginning of this year.
