JD Sports reported plans to expand its North American headquarters in central Indiana, moving to a larger space in the Fishers District mixed-use development project in metropolitan Indianapolis. As part of the plan, the UK-based retailer intends to purchase and renovate The Link at Fishers District, a more than 355,000-square-foot property, with renovations to begin in 2027. 

The Link building, located at 11100 USA Parkway, features five interconnected buildings along I-69 just north of 106th Street. Once complete, the new headquarters will host JD North America’s existing central Indiana workforce of roughly 400 employees as well as up to 200 new hires over the next few years, according to a statement from Indiana Governor Mike Braun, which was released last month. 

JD Sports will retain its distribution center in Indianapolis along with its roughly 500 employees. 

JD North America’s headquarters expansion will support the company’s long-term talent retention and attraction efforts: “The new space will grow the company’s current headquarters footprint in Indianapolis and allow it to create a modern, talent-focused space that reflects its brand as a premier athletic and lifestyle retailer.” 

The move comes as JD continues to expand its JD banner, as well as its DLTR and Shoe Palace banners, across the U.S., while rationalizing its Hibbett store base and phasing out Finish Line. 

“As JD Group continues to expand its global footprint, strengthening our North American headquarters here in Indiana is a top priority,” said John Hall, CEO and managing director of JD North America. “This investment in the Fishers District gives us the runway we need to keep innovating and growing. We’re creating a premier, talent-driven workplace that matches the energy of our retail stores. We love calling Indiana home, and we’re proud to drive job growth and economic momentum in the state that has supported us for decades.” 

“Indiana’s strong sports economy makes us the ideal destination for JD North America and its continued growth,” said Braun. “As a global company, JD North America chose to invest in central Indiana over plenty of other options because of our pro-growth business climate and our talented Hoosier workforce. This expansion will retain hundreds of jobs in central Indiana and create 200 more high-paying job opportunities in the coming years.” 

In a separate statement, Scott Fadness, Fishers’ mayor, said the investment from JD Sports “supports the $169 million sixth phase of Fishers District.” 

Buckingham Companies will serve as the master developer of the Fishers District expansion that also includes the new Fishers Fieldhouse, a 180,000-square-foot facility that will serve as the headquarters and practice facility for Major League Volleyball’s Indy Ignite and youth basketball and volleyball leagues and tournaments. Buckingham also announced the addition of 167 multifamily units and 98 townhomes, bringing more living options to Fishers District. 

“Today marks another major milestone for Fishers and Fishers District,” said Fishers Mayor Scott Fadness. “With JD North America’s headquarters anchoring today’s announcement, not only are we bringing hundreds of jobs to Fishers, but we’re building on Fishers’ next chapter. The Fishers Fieldhouse will not only serve as the new HQ for Indy Ignite, providing world-class practice facilities just steps from their home court, but also continue our investments in youth sports. We’re continuing our investment in building a destination Fishers residents can be proud of.” 

Hall said in the mayor’s statement, “Moving our North America headquarters to the Fishers District is a major step forward, allowing us to create a modern space that perfectly reflects our sports fashion brand. This location, with its blend of sports and entertainment, retail, and recreational access, naturally complements JD’s active lifestyle and forward-thinking culture. We are incredibly excited to create a premier, talent-driven workplace that matches the vibe of our retail stores, and we’re proud to join this vibrant new district and grow alongside the city of Fishers.” 

JD Sports moved into JD North America’s current headquarters in Indianapolis at 3308 N. Mitthoeffer Road with the acquisition of The Finish Line, Inc. in 2018.  Since the acquisition, JD has quickly expanded its portfolio with the acquisition of Shoe Palace in 2020, DLTR in 2021 and Hibbett in 2024. 

JD North America’s Indianapolis headquarters supports the JD and Finish Line banners, as well as in-store athletic footwear shops inside Macy’s. The headquarters of Hibbett is in Birmingham, Alabama; DLTR is in Hanover, Maryland, near Baltimore; and Shoe Palace is in Morgan Hill, California, near San Francisco. 

Since the acquisition, the majority of Finish Line locations have been converted to the JD Sports nameplate. In October 2024, JD announced it was phasing out the Finish Line nameplate. 

As of January 31, 2026, JD Sports had 446 stores in North America under the JD banner, including 67 openings and 41 Finish Line conversions during the last year. There were 174 Finish Line locations, down from 257 at the start of the year. The JD North America business also includes 254 in-store shops operated at the close of the year inside Macy’s. 

Among its other North American banners, JD Sports operated 982 Hibbett locations at the close of the fiscal year, down from 999 at the year’s start. 

The DLTR banner grew from 251 locations to 418 over the last fiscal year, largely reflecting the conversion of 169 City Gear locations, a banner acquired with the Hibbett acquisition. Shoe Palace grew from 202 doors to 245 doors, driven by the conversion of 29 City Gear units and the opening of 18 new stores. The City Gear banner is now defunct.

On its analyst call covering its fiscal year report in May, JD Sports CEO Régis Schultz said that as part of a global “fewer, bigger, and better” strategy, JD closed 61 Hibbett stores over the prior year and plans to systematically phase out about 175 more through 2029 to boost overall sales productivity. Schultz estimated JD would add approximately 20 new JD stores in North America this year and another 70 to 80 JD locations through Finish Line conversions. 

JD Sports’ sales across the North America region grew 3.2 percent in the last fiscal year on an organic basis to $4.8 billion, with the region becoming JD’s largest in terms of sales and profit last year following the acquisition of Hibbett and new store openings. Same-store sales were down 1.8 percent but up 1.2 percent excluding the Finish Line banner, which is being wound down. 

Schultz said on the analyst call, “We are pleased with our momentum in North America with a 3.2 percent organic growth, which is comparable to our main competitor’s definition of like-for-like. We have invested further in the JD brand and made significant operational improvements across the region. North America is now our first region in terms of sales and in terms of profit.” 

Image courtesy Indiana Economic Development Corporation