Switzerland’s Intersport reported sales inched up 0.4 percent in 2025 to €14.1 billion ($16.3 mm), with an increase of 1.2 percent on a currency‑neutral basis. Gross margin also improved, boosting profitability. The privately held sporting goods chain did not disclose profitability figures.
The company operates 5,260 retail outlets across 40 countries.
Intersport said 2025 was marked by “several major milestones,” including its renewed collaboration with EA Sports FC 26, being named the official title partner of Hyrox in four major European races, and a transition in executive leadership with the appointment of Tom Foley as new CEO of IIC-Intersport International Corporation GmbH.
Foley was previously CEO of French sporting goods retailer Go Sport and joined Intersport at the start of July. Foley succeeded Steve Evers, who stepped down at the end of 2024 after six successful years in charge.
“2025 was a steady and constructive year for Intersport. Despite some external pressures, we were able to deliver continued growth, strengthen profitability, and make meaningful progress on our long-term strategic priorities,” said Foley. “Our renewed and new partnerships, our commitment to performance categories, and the passion of our teams worldwide reinforce our position at the Heart of Sport. We are excited to build on this momentum and continue empowering consumers to participate in sport on their own terms.”
Running Tops Category Performance
Intersport said its core performance categories “continued to deliver strong results in 2025.” Running was the top‑performing category, supported by numerous local community initiatives and strengthened strategic brand partnerships. Outdoor delivered “solid results,” supported by the strong performance of its private label Brand McKinley and targeted consumer initiatives developed with key global outdoor brand partners. Training also “performed well, driven by growing interest from younger consumers, increasing awareness and consideration for the category,” according to Intersport.
Growth Across New and Established Markets
Interport said on its performance across regions, “Several new and developing markets delivered strong progress in 2025, supported by expanding store networks, increasing consumer engagement, and continued investment in local relevance. Markets such as Türkiye and Algeria benefited from steady expansion and rising demand across key categories.
“Established markets also contributed meaningfully to the Group’s overall performance. Countries including Greece, Canada and Ireland recorded solid growth, reflecting healthy consumer appetite and effective execution at the local level.
“In addition, several markets underwent structural realignments to strengthen regional integration and operational efficiency, with Slovenia transitioning under the oversight of Austria, Denmark under Sweden, and Spain under France.”
Outlook
The retailer said, “Intersport has entered 2026 with a sharpened strategic focus and a clear commitment to further strengthening its global position. In the year ahead, the Group will continue to enhance its omnichannel capabilities, deepen partnerships with key strategic brands, and expand its presence both locally and internationally.”
Image courtesy Intersport
