British security brand Hiplok has appointed TCK Sports Group as its bicycle distributor for the Benelux (Belgium-Netherlands-Luxembourg) region. The move is said to strengthen Hiplok’s presence in Europe, with TCK supporting distribution across independent retailers and key accounts.
“TCK Sports Group is one of the largest independent distributors of sports and outdoor brands in the Benelux, with over 50 years of experience supporting retailers,” Hiplok said in a media release.
The brand offers wearable chains, folding locks, D locks and home security for bikes, e-bikes and motorcycles. With a growing focus on bike security across Europe, the partnership is expected to provide retailers access to a complete, easy-to-merchandise range, supported by TCK’s market knowledge, experienced sales team and distribution infrastructure.
“TCK is an impressive partner with a track record of building brands in the Benelux,” stated Hiplok Commercial Director Fran Smith. “Their expertise and extensive retailer network, combined with our product innovation, give us a strong platform to grow Hiplok together in the region.”
Dirk Schaffrath, CEO, TCK Sports Group, added: “We see demand for better bike security across the Benelux, and Hiplok brings a clear point of difference with products designed to address modern theft methods. We’re looking forward to shaping the brand’s next phase of growth together with our retail partners.”
Image courtesy Hiplok
