Frasers Group, the parent of Sports Direct, announced the acquisition of Greaves Sports, which operates a famed six-story flagship in Glasow, Scotland.
The Greaves Sports store, at 23 Gordon Street, spans over 30,000 square feet, including 15,000 square feet of retail selling space. Greaves Sports, which is one of the UK’s oldest independent sports retailers with a history dating back to the 1930s, also operates an e-commerce site.
“We can reassure our customers that our Gordon Street store and online store will remain under the Greaves Sports brand you know, with the same levels of service and expertise we’ve strived to provide for nearly 100 years,” Greaves Sports said in its official statement.
The company also assured that all gift cards and loyalty points accumulated would remain valid.
“We continue to ensure our customers, new and old, are unaffected by these developments. Whether you’re browsing our huge range of products and sport-specialist services online, or visiting our friendly staff at our Glasgow store, the Greaves brand of friendly, expert advice will continue.”
With this transaction, Frasers adds another specialty retailer to a portfolio that includes brands including Sports Direct, Flannels, Game, Evans Cycles, and USC.
In the last 18 months. Frasers has also acquired a majority stake in the Italian multisport retailer Maxi Sport, acquired a majority stake in Norwegian sporting goods chain XXL and has added several UK fashion outlets and shopping centers in the UK to its real estate portfolio. It has also made a bid to acquire fashion label Hugo Boss.
Image courtesy Greaves Sports
