France’s Decathlon Group reported gross merchandise volume (GMV) rose 7.1 percent and net sales increased 5.6 percent in local currencies in 2025. Adjusted for exchange rate fluctuations, global GMV reached €20.7 billion while net sales grew 4.0 percent to €16.8 billion ($19.4 bn).
EBITDA surged 21 percent to €1.8 billion and net income climbed 16 percent to reach €910 million.
Decathlon said its performance “reflects the strength of Decathlonʼs integrated model, combining design, production and distribution, and its ability to deliver high-quality products with the best value for money for customers worldwide. ”
Javier López, CEO of Decathlon, said: “I am incredibly proud of our 103,000 teammates, whose dedication made 2025 a year of both strong growth and greater impact. As Decathlon celebrates its 50th anniversary in 2026, we are fully focused on our 2030 goal: to positively impact one billion people while acting to respect the planet, our shared playground.ˮ
In 2025, Javier López, most recently Decathlon’s global chief value chain officer and previously the head of the retailer’s German and Spain regions, became CEO, succeeding Barbara Martin Coppola. Julien Leclercq, one of the sons of founder Michel Leclercq with 20 years of experience at the retailer, was appointed Chairman of the Board during the year.
Decathlon continued to expand, ending the year with a network of 1,902 stores worldwide spanning over 80 countries, up from 1,817 at the close of 2024. Across all channels, Decathlon sold 1.23 billion products throughout the year, up from 1.18 billion the prior year.
Digital sales share (e-commerce, connected orders in stores, external marketplaces) accounted for 20.2 percent of sales, up from 20 percent a year ago.
Decathlon noted that it entered several new partnerships during the year, including becoming the owner of the Decathlon CMA CGM cycling team. Through Decathlon PULSE, the retailer’s investment arm, Decathlon took a majority stake in Munich-based e-bike refurbishment specialist Rebike Mobility and acquired a 65 percent share in Bikeleasing Group, a leading provider of sustainable bicycle mobility in German-speaking countries.
Sustainability Progress
In 2025, for the fourth consecutive year, Decathlon decoupled business growth from its carbon footprint. Since 2021, absolute carbon emissions have decreased by 16 percent, in line with its long-term decarbonization roadmap. Eco-designed products accounted for 53.9 percent of total sales.
Decathlon also sold 1.6 million second-hand products during the year, with an offer now available in 43 markets. The company also now operates repair workshops in 1,746 stores. At the same time, Decathlon continued its transition to renewable energy, with 89.4 percent of its electricity consumption coming from renewable sources. In addition, a major milestone was reached in 2025 through the cessation of on-site coal use among Tier 1 and Tier 2 suppliers.
Image / Chart courtesy Decathlon
