The Kailas Fuga trail brand has reportedly brought its passion for the mountains to Europe with the debut of its first European Fuga retail store in Chamonix, France and the launch of its Fuga EX Pro G.
Located in the heart of the Alps, a world-renowned center for outdoor sports, the Fuga Store in Chamonix is a milestone for Kailas Fuga, offering a community hub for trail runners.
“With our brand heritage in the mountains of Asia, we are delighted to bring Kailas Fuga to Europe to create a new chapter,” offered Kailas Founder & Head of Product Development Baggio Zhong. “Realising our vision of empowering athletes to explore the trail with confidence and a spirit of adventure, we have worked closely with partners in Europe for several years to understand the market. We look forward to continuing and strengthening these collaborations as we research and test new products in collaboration with trail runners of all levels.”
“With a commitment to supporting the development of the European trail industry and a strategic focus on the Alps, Kailas Fuga will host a week of activities including trials of the Fuga EX Pro G (pictured below), coaching sessions, talks by the elite Kailas Fuga Team, and insights into Kailas Fuga’s support for the growth of trail running,” the company said in a media release.
To mark the occasion, Kailas Fuga Team and Fuga Mountain Club have reportedly brought their largest-ever representation to attend UTMB, TDS, CCC, OCC, and ETC with over 80 athletes competing.
The Fuga retail store in Chamonix offers a full brand immersion not only creating a space that resonates with the spirit of trail running and nature but also introducing some of the key product technologies such as Grip Lab. It not only offers high-quality trail products but also provides a community hub for trail runners of all levels visiting the region.
Kailas Fuga Brand Director Nina Sun added: “The launch of the Fuga EX Pro G at our Fuga store in Chamonix together with so many of our Fuga community attending the UTMB World Series Finals is an exciting step in Europe. The Fuga EX Pro has previously appeared on the OCC podium and is perfect for the wild terrain of the Alps. As we continue our journey to reach more trail runners, we want to share our innovation through our products and community. The Fuga Basecamp is a home for trail runners to meet and feel inspired by our values of passion, courage, exploration and dedication.”
The Kailas Fuga Team supports 60 professional trail athletes from over 19 countries and nearly half are from Europe.
The Kailas brand, which is headquartered in Guangzhou, China is said to be inspired by Mount Kailash, a sacred Himalayan peak.
Images courtesy Kalais Fuga
