Germany-based outdoor casual wear brand Camel Active is reportedly reorganizing its sales structure in Belgium and Luxembourg while building on an existing partnership through sister company Almodi. Camel Active and Belgian fashion agency Dyco have successfully worked together for several years in servicing retail partner Inno. With Dyco taking over responsibility for both menswear and womenswear, the brand will, for the first time, be managed under one unified sales structure across the BeLux region.
As part of the new sales structure, Dyco presented Camel Active for the first time at the industry’s leading “Sneak Peek” event in Brussels and at Modefabriek in the Netherlands. The kick-off for the Spring/Summer 2027 order season also took place at Dyco’s own showroom in Strombeek-Bever (Belgium) in early July.
“We would like to sincerely thank Heidi De Lathouwer for her tremendous commitment and for establishing camel active Menswear in Belgium,” said Dennis van Gaveren, head of sales BeNeLux, Camel Active. “For more than seven years, she was a true pioneer for us and supported the brand with great dedication and passion. We wish her all the very best and every success for the future.”
By bringing menswear and womenswear together under one roof, Camel Active said it aims to approach the market in a more integrated way going forward and offer retail partners both product worlds from a single source. Brick-and-mortar retail remains the brand’s central touchpoint.
Based in Belgium, Dyco has been active in the market for more than 30 years and manages a portfolio of international brands in the premium mid-market segment. The company is led by managing directors Johan and Tijl Jacobs as it works closely with specialist retailers across Belgium and Luxembourg.
Image courtesy Camel Active
