Two of the largest footwear manufacturers in China and Southeast Asia reported that August 2025 saw a reversal of fortunes compared to the trends in August 2024 and June 2025.

Feng Tay Enterprises
Feng Tay Enterprises, one of the longest-tenured producers of Nike footwear, reported that manufacturing revenues declined 3.7 percent year-over-year (y/y) in August 2025 to NT$7.58 billion. The decline is a deceleration from the 8.8 percent y/y decline in July 2025 but roughly flat to the decline posted in June 2025.

In August 2025, the company’s shipment growth shifted from the previous year’s trend: while August 2024 saw an 8.0 percent year-over-year decline from 2023, August 2025 reversed direction, with shipments growing compared to August 2024.

Eight-month year-to-date (YTD) shipment revenues were down 4.7 percent through August to NT$56.0 billion.

Feng Tay Enterprises reports in New Taiwan dollar (NT$) currency.

Yue Yuen Manufacturing
Yue Yuen Industrial (Holdings) Limited’s manufacturing business, which is responsible for footwear production for a large portion of major outdoor and athletic brands in the U.S. and Europe, saw August shipments fall 9.7 percent year-over-year. The decline for the month is in sharp contrast to August 2024 trend when Yue Yuen posted a 21.1 percent increase against the prior-year August period. The decline in August also comes against the July 2025 growth of just 0.5 percent and the strong 9.4 percent growth in June.

The Manufacturing business was still up 3.1 percent for the 2025 eight-month YTD period through August.

Total net consolidated operating revenue generated in August 2025 by Yue Yuen Industrial (Holdings) Limited, including the footwear manufacturing business and retail stores throughout China, fell 8.8 percent y/y to $650.4 million, which was heavily impacted by the weaker Manufacturing business and continued weakness in the Pou Sheng China Retail business.

Pou Sheng China retail revenues were down 6.0 percent y/y in July after declining 8.6 percent in June and falling 16.4 percent y/y in June.

The company’s net consolidated cumulative operating revenue for the 2025 YTD period through August swung to negative territory, dipping 0.5 percent y/y to $5.38 billion.

Yue Yuen and its footwear manufacturing business trade and report in U.S. dollars ($) currency.

 Image courtesy Feng Tay Enterprises