EXEC: Asics Ends Ties with Long-Time Swiss Distributor

Asics and Montana Sport AG jointly announced the end of their Swiss distribution agreement, aligning with the Japanese brand’s wider European distribution playbook.

Montana Sport has been Asics’ sole distributor in Switzerland since 1991.

Asics will assume direct control of its Swiss distribution from January 1, 2028. Montana Sport will continue to oversee the region through the Fall/Winter 2027 season.

Image courtesy Asics

EXEC: Asics Ends Ties with Long-Time Swiss Distributor

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