Arc’teryx opened an expanded three-level Alpha store on Saint-Catherine Street in Montreal, marking the brand’s largest retail investment and footprint in the city.
“Montréal is an incredibly important market for Arc’teryx and has been part of our retail story from the very beginning,” said Megan Cheesbrough, VP, North America retail at Arc’teryx. “This new Alpha Store reflects our continued commitment to the city and gives us the opportunity to evolve how we show up for our guests, creating a more immersive environment that brings together the very best of Arc’teryx under one roof.”
Spanning 9,599 square feet across three distinct levels (ground floor, mezzanine, and ReBIRD level), the store includes a community space to host local run clubs, climbing groups, and workshops. The highlight is the ReBIRD Service Centre, featuring a dedicated repair operator space for gear care. The space also includes a ReBIRD RESALE area, where guests can purchase refurbished Arc’teryx products.
“Making these services more accessible to our guests is incredibly important to us,” said Dominique Showers, VP, ReBird at Arc’teryx. “By investing in ReBird at the store level, we’re making it easier for people to care for the gear they already own and keep it in use for as long as possible.”
Image courtesy Arc’teryx
