China’s Anta Sports plans to open 10 stores across India by March 2027 in a partnership with Brandman Retail Ltd. The planned openings come as relations between the two countries have improved and Indian consumers show renewed appetite for Chinese brands.
The Fujian-based company previously opened a store in India in 2020, but it closed soon thereafter amid then deteriorating relations between New Delhi and Beijing.
The first store opens in May in the New Delhi suburb of Gurugram.
Kashika Malhotra, a director at Brandman Retail, told Bloomberg that Anta’s rising global profile and “Indians’ thoughts toward China being more positive lately” helped support the brand’s re-entry.
Brandman will import Anta’s products made in China and sell them locally through both e-commerce platforms and its own brick-and-mortar stores. Brandman also plans to open four stores this year for Wilson, the tennis brand owned by Anta through its controlling equity stake in Amer Sports, according to Malhotra.
Image courtesy Anta Sports
