China’s Anta Sports Products, Ltd. reported sales grew 13.6 percent in 2025, to a record RMB 80.2 billion (~$11.3 bn). The gains were led by Fila, Descente and Kolon Sports retail stores in China, with more modest growth in the company’s flagship Anta brand.

Anta is the largest shareholder in Arc’teryx, Wilson and Salomon parent Amer Sports, owner of the Jack Wolfskin business, and operator of retail stores in China for the Anta brand, Fila, Descente, Kolon Sport, and Amer Sports, which has been a primary driver of Arc’teryx, Wilson and Salomon in the Asia region. The company recently acquired a 29 percent stake in German athletic footwear and apparel company Puma SE. Anta owns the rights to Fila in China, Hong Kong and Macao.

Anta said the performance shows Anta is “firmly maintaining its leading position in the Chinese sportswear market.”

Anta continued, “According to data from an internationally recognized institution, Anta Sports continued to gain market share in China’s sportswear market, with an estimated share of approximately 21.8 percent, maintaining its position as the industry leader. Globally, the Group also ranked among the top three in the industry.“

Anta Sports reports in the Chinese Renminbi (RMB) Yuan currency. Conversion herein are calculated using the average conversion rate of 7.18 RMB to 1 U.S. dollar for 2025 as published by the U.S. Internal Revenue Service.

Segment Performance

  • Anta’s segment revenue rose 3.7 percent year on year to RMB 34.75 billion (~$4.87 bn), while operating profit increased by 2.5 percent to RMB 7.21 billion (~$1.01 bn). Anta said, “The business continued to deliver steady progress, maintaining its position as the leading Chinese sportswear brand.”
  • Fila’s segment revenue increased by 6.9 percent year-on-year to RMB 28.47 billion (~$3.99 bn), while operating profit rose by 10.1 percent to RMB 7.42 billion (~$1.04 bn). Anta said, “Despite being a sizable business, Fila continued to outperform the broader industry, reinforcing its market-leading position in the high-end sports fashion segment.”
  • All Other Brands, including Descente and Kolon Sport, but excluding Amer Sports Corp. businesses under Amer Sports Holding, (Cayman) Ltd.’s joint venture, saw revenues surge 59.2 percent year on year to RMB 17.00 billion (~$2.38 bn), while operating profit increased by 55.3 percent to RMB 4.74 billion (~$665 mm). Anta said Kolon Sport, its outdoor brand, “continued to grow on the back of strong brand momentum and rising consumer recognition of its premium outdoor offerings.” Its other brands include Maia Active, a brand focused on women’s yoga apparel, and Jack Wolfskin, the German outdoor brand acquired from Callaway Golf in May 2025.

 Profitability Measures

  • The Group’s operating profit margin increased by 0.4 percentage points year on year to 23.8 percent of net revenue, said to underscore its solid operational resilience.
  • Free cash flow amounted to RMB 16.11 billion. As at the end of 2025, the Group maintained a solid net cash position of approximately RMB 31.72 billion.
  • Excluding gain arising from equity dilution related to the Amer Sports listing and placing in 2024, profit increased by 13.9 percent to RMB 13.59 billion.

Ding Shizhong, executive director and board chairman of Anta Sports, said: “In 2025, amid a complex and rapidly changing environment, we once again delivered resilient growth by staying true to our ‘Single-focus, Multi‑brand, Globalization’ strategy. The Group’s revenue surpassed RMB80 billion for the first time, reinforcing a competitive advAntage built on a ‘multi‑brand portfolio and strong operational capabilities.

“Each of our brands delivered differentiated, high‑quality growth. Growth is the best corporate culture, but it is not about simple expansion of scale. It is about ‘winning through products and winning through operations.’

We have stayed disciplined in our strategy, avoiding short‑term volatility and focusing instead on enhancing operational quality and the long‑term value of our brands. At its core, the multi‑brand strategy reflects a long‑term commitment to understanding evolving consumer needs. ‘Great acquisition, great management and great operation’ underpins the sharpening of brand positioning and the development of sustainable growth models.

The Group’s distinctive ‘Brand + Retail’ business model, refined over many years, together with our three core competencies in multi-brand management, multi-brand retail operations, and global resource deployment, enables each brand to fully unlock its potential and generate sustained momentum across cycles. This year marks the 35th anniversary of Anta Sports.

“Having navigated multiple industry fluctuations and consumption cycles, we are confident that, with a steadfast strategy, we will continue building resilience, health and vitality by driving technological innovation, staying anchored in the China market, and expanding globally to compete on the world stage.”

Image courtesy Anta Sports Products