361 Degrees reported revenues rose 10.6 percent year-over-year (y/y) in 2025 to RMD 11.2 billion (~$1.56 bn). E-commerce revenues climbed 26 percent y/y to RMB 3.30 billion (~$463 mm).

Revenue from the company’s kids’ business grew by 10 percent y/y to RMB 2.60 billion (~$365 mm).

Profit attributable to equity shareholders increased by 14 percent y/y to RMB 1.31 billion (~$184 mm).

Net cash generated from operating activities increased by over 1,000 percent y/y to RMB 0.8 billion.


Operational Highlights
361 Degrees reported the following operational highlights:

  • “361° advanced the deployment of its global brand resources with solid efforts, serving as the fifth consecutive official partnership with the Asian Games, and initiating a new phase of strategic cooperation with the Olympic Council of Asia.”
  • “361° innovated its retail model, adhering to a “consumer-centric” approach. The number of Super Premium Stores reached a cumulative total of 127, successfully achieving the milestone of 100 stores.”
  • “361° promoted the commercialization of its R&D into tangible product value, and expanded into sub-segments with high potential, to build a multi-dimensional product matrix. It continued to operate proprietary events and actively explore various sports scenarios to deepen brand engagement.”
  • “361° leveraged the strategic synergy of top-tier star resources, launching the global debut of Nikola Jokić’s second-generation signature shoe Joker2 and Aaron Gordon’s sixth-generation signature shoe AG6.”
  • “361° Kids consolidated its first-mover advantage in children’s sportswear, and launched badminton and outdoor product series, with a view to meeting the diversified demands for sports products in the children’s and teenagers’ segment.
  • “361° has adhered to its e-commerce exclusive product strategy and leverages e-commerce channels to expand new retail business. Leveraging Meituan Flash Buy, Meituan Group Buy, Taobao Flash Sale, and JD Instant Delivery, 361° captures new growth business opportunities in local consumption scenarios, fostering synergy between its online and offline ecosystem.”
  • “361° has actively advanced its global layout. The opening of the directly operated overseas store in Kuala Lumpur, Malaysia and the first overseas Super Premium Store in Cambodia by 361° significantly enhanced the brand’s visibility in the overseas market.”
  • “361° has significantly bolstered its technological innovation and strategic cooperation. The Group strategically partnered with Standard Robots to boost the brand’s advancement toward intelligence and officially signed a strategic cooperation agreement with Tianjin University of Sport to foster in-depth collaboration around the Education-Research-Industry synergic system. 361° announced a deep cross-border cooperation with China’s aerospace industry partner CleanCool, marking official entry into the new stage of empowering sports gear with aerospace technology.”
  • “361° actively explored the use of stablecoin payment and settlement solutions for the Group’s sales regions outside of mainland China, encompassing overseas offline stores, E-commerce sales, supply chain services and digital ecosystem operations, helping to create greater business opportunities.”
  • “361° undertook responsibilities as a corporate citizen in a proactive manner, including swiftly donating supplies in response to emergencies such as the earthquake in Tibet and the fire in Tai Po, Hong Kong, to share the compassion of our brand through concrete actions.”

Outlook
The company stated, “Looking ahead to 2026, 361° will continue to deepen its brand positioning of professional, youthful and internationalized, expand a more dynamic and resilient business ecosystem, inject more momentum into the high-quality development of the sports industry, and achieve more breakthroughs and value accumulation on the global stage.”

Image courtesy 361°