Everlast Worldwide has launched “Everlast Nutrition for Latinos.” Developed by New York-based Vitamin Branding Corp., the licensee, manufacturer and distributor of Everlast Nutrition products, the line will be targeted towards the Latino market using specific Latino taste profiles and Spanish language packaging. Additionally, the packaging colors will be rooted from Latino culture.

The line will initially consist of 8 SKU's in three categories:

  • 1 Energy Drink – Explosion Tropical, a slightly carbonated, tropical
    fruit flavored beverage

  • 3 Nutrition Bars in flavors inspired by Latino culture
  • 4 Traditional Vitamin Supplements

“The launch of Everlast Nutrition for Latinos is a milestone for the traditional (Mainstream) nutrition market which has been unable to establish a credible brand suitable for the Latino market,” said Brian Robinson, Chairman, Vitamin Branding Corp. “Additionally, it offers the Everlast Nutrition brand an extension opportunity into a culture that embraces the Everlast brand and whose population is growing exponentially in the United States,” Robinson added.

The launch will be supported with regional radio advertising, in both Spanish and English. Radio commercials will feature famed ring announcer Jimmy Lennon Jr. Product Samplings, Demonstrations, Personal Appearances, Special Events and Print Advertising are also planned. Target markets include, but are not limited to, NY Metro, Miami, Los Angeles and Chicago. The products will be available on or about May 1st.

George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “Given its tremendous heritage in the sport of boxing, the Latino community is a very important constituency for Everlast. The products developed by our licensee Vitamin Branding Corp. are innovative in concept and design and should have tremendous appeal to the Latino market.”